I’m not going to pretend

I’m no expert or guru when it comes to Online Marketing but what I do know is enough to get started. I’ve been following the business since 2006 and have dabbled a little, however I was in love with being a bartender and set out to pursue that career instead, all the while keeping an eye on what was going on in the world of Online Marketing.

While some things have changed, I see that the underlining message always stays the same and that’s what I’d like to share on this page.

First – If you haven’t heard this before it will probably make you a little bummed, there is NO push button system that will turn you into a dot com millionaire overnight. Yes some people do find success right away but those stories are few and far between.

Second –  It takes work. You get out what you put in. So it is helpful if you start with something you enjoy or have a passion for to help keep you going when those speed bumps appear.

I’ve come up with a micro checklist that should help out with the beginning part of online marketing. For everything else I’ll try to provide helpful, current and valuable resources for you.

Thank you for reading and best of luck!

Charles Francis


Basics Checklist

  • Decide your going to take action and do it
  • Don’t listen to the noise! You’re gonna hear “why or what are you doing?” so much it’s gonna cause doubt, the #1 dream killer! DON’T listen to it!
  • Find a group of people with a need, passion, interest, that you can help or provide a solution for – (finding a niche.)
  • Research what people are asking for/about, questions and answers.
  • Research where they are talking and sharing info about their interest.
  • Stay organized (keep all relevant info in a folder)
  • Provide a solution for the need, question, or problem. (name of the game is helping people)
  • When ready to provide a product you’ll want to finally get a domain name and hosting

* If your confused by some of the terminology, I have a definitions page here to help.*


Recommended Training Resources


Create An Online Store–  If your looking to start your own online store on a platform like Amazon and Shopify, I would recommend you check out Steve Chou over at mywifequitherjob.com . He has a free six day course that walks you through easy to follow steps to get started selling products online.

Miles Beckler – is revolutionizing the online marketing industry with his approach to free content. If you have yet to see what he has to offer, you can find him on youtube here and you can find his free course here.  (no this is not an affiliate offer, its all free!)

DO NOT pay another dime to some expensive course because you don’t need it!

Go Get the free course from Miles and start implementing, remember, success doesn’t happen from doing nothing, TAKE ACTION.


CMS (Content Management Systems)


WordPress – (affiliate) The largest site platform in the world, over 30% of websites online today are built using it. They offer a free option as well as paid plans. The system is user friendly, has top security and friendly, prompt support.

Some Terms To Know


Entrepreneur-  “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”  If your pursuing any type of personal business venture then this is you. Yes there is risk and although there are many FREE options available out there, the truth is, sooner or later you WILL have to spend some money.

Keywords- “An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document.The words and the placement of them on your site are very important, this is a big part of what the search engines are looking at when they are scanning your page/website.

Niche- Pertaining to or intended for a market niche; having specific appeal.”  This is where you would look for a group of people with a need, passion, interest, that you can help or provide a solution for – (finding a niche)

Domain Name- “A subdivision of the Internet consisting of computers or sites usually with a common purpose (such as providing commercial information) and denoted in Internet addresses by a unique abbreviation (such as com for commercial sites or gov for government sites)”  This is simply the name of your business or personal site on the internet and in order for it to be seen you need hosting…

Hosting- “A service that runs Internet servers allowing organizations and individuals to serve content to the Internet.  This is the company or software that is providing the server (device) that is going to provide the space (host) for your website and other information.

Autoresponder- “An autoresponder is a computer program that automatically answers e-mail sent to it.” Among other multiple things it can do, an autoresponder allows you to send an e-mail to multiple people all at once.

SEO- “Search Engine Optimization – the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.”  Basically the more relevant certain words are (keywords) to your topic, the better chance you have of getting ranked on the major search engines.

RSS-  “(Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication) is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.” This is what allows you to follow and receive updates from multiple sites at the same time, whenever they are updated, to a webpage or app to read.

Blog-  “A discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.” This one should be pretty obvious but if not, your reading a blog right now.

Podcast-  “An episodic series of digital audio or video files which a user can download and listen to.” The radio or video version of a blog.

CMS-  “Content management system, is a software application or set of related programs that are used to create and manage digital content.”  Some examples of different systems include; Sharepoint, Joomla, WordPress, Pulse CMS and many more.

Affiliate Marketing-  “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.”  Simply put, you sign up for the program (become an affiliate) and get paid a certain percentage of any sales you make. Some of the most popular programs and sites are; Amazon Associates, Clickbank, I-tunes, and CJ Affiliate (formerly Commision Junction.)



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