A Few Internet Marketing Terms

I added this list of terms to my I.M.Basics page recently and also wanted to share in a post. Sources are from all over the web, doing the research, thanks again for reading and take care!

Charles Francis

Entrepreneur-  “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.”  If your pursuing any type of personal business venture then this is you. Yes there is risk and although there are many FREE options available out there, the truth is, sooner or later you WILL have to spend some money.

Keywords- “An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document.The words and the placement of them on your site are very important, this is a big part of what the search engines are looking at when they are scanning your page/website.

Niche- Pertaining to or intended for a market niche; having specific appeal.”  This is where you would look for a group of people with a need, passion, interest, that you can help or provide a solution for – (finding a niche)

Domain Name- “A subdivision of the Internet consisting of computers or sites usually with a common purpose (such as providing commercial information) and denoted in Internet addresses by a unique abbreviation (such as com for commercial sites or gov for government sites)”  This is simply the name of your business or personal site on the internet and in order for it to be seen you need hosting…

Hosting- “A service that runs Internet servers allowing organizations and individuals to serve content to the Internet.  This is the company or software that is providing the server (device) that is going to provide the space (host) for your website and other information.

Autoresponder- “An autoresponder is a computer program that automatically answers e-mail sent to it.” Among other multiple things it can do, an autoresponder allows you to send an e-mail to multiple people all at once.

SEO- “Search Engine Optimization – the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.”  Basically the more relevant certain words are (keywords) to your topic, the better chance you have of getting ranked on the major search engines.

RSS-  “(Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication) is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.” This is what allows you to follow and receive updates from multiple sites at the same time, whenever they are updated, to a webpage or app to read.

Blog-  “A discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.” This one should be pretty obvious but if not, your reading a blog right now.

Podcast-  “An episodic series of digital audio or video files which a user can download and listen to.” The radio or video version of a blog.

CMS-  “Content management system, is a software application or set of related programs that are used to create and manage digital content.”  Some examples of different systems include; Sharepoint, Joomla, WordPress, Pulse CMS and many more.

Affiliate Marketing-  “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.”  Simply put, you sign up for the program (become an affiliate) and get paid a certain percentage of any sales you make. Some of the most popular programs and sites are; Amazon Associates, Clickbank, I-tunes, and CJ Affiliate (formerly Commision Junction.)

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